Half of your advertising is wasted!

Introducing 4C360 for out-of-home and outdoor media monitoring, a revolutionary GRC (Governance, Risk and Compliance Management) based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays.

Accessible online to advertisers, agencies and media owners, 4C360_OOH generates real time media market intelligence for out-of-home media planning, management and inventory control.

4C, the leading specialist in cloud GRC has launched 4C360_OOH Compliance, a revolutionary web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays, the very crucial ingredients that power outdoor media measurement

Hundreds of millions of riyals gone in smoke every year and advertisers are left helpless and clueless along the way.


How It Works

Real time access to audit reports by our clients as our field force upload data all over the country by stakeholders. Incidents reported trigger an instant alert and generate a sequence of events as per the Workflow desired.

4C360 for OOH can be accessed by advertisers and agencies via secure client-cloud using any device, where they can view in real-time both compliance and competitive intelligence reports complete with Geo-spatial mapping of assets for geographical planning, Photoproofs of incidents reported, time stamps and everything else needed to make sure your ROI is maximized.



4C360 cloud-based reporting dashboard can also be infused with additional modules and features.


Protect your Media investments

With the introduction of 4C360_OOH, 4C has significantly reduced losses and damages for advertisers by reporting the availability and status of each and every display wherever they be in the vast outdoor media landscape, using GPRS technology and Big Data.

The inclusion of real-time data reporting in 4C’s outdoor monitoring offer is a major watershed in media planning and measurement. For the first time advertisers, media owners, planners and buyers can now get the data that help them maximize the ROI on their media investment and ultimately the bottom line.