The 4C planogram is a fully-interactive, web-based application that designs fixture-based floor plans instantly through a drag-and-drop interface, consisting of two modules: a Data Bank and planogram builder. IP allows retailers to communicate new campaign instructions from headquarters to retail branches, all at a click of a button.

The Data Bank is a centralized database of previous merchandising campaigns with various product data such as fixtures, locations and floor plans, allowing you to simulate and visualize the
customer journey.

The planogram builder lets you create, edit, view and execute new merchandising campaigns. Your campaigns are created by targeting and defining messages by zones to optimize the customer journey experience. The application identifies customer “hot spots” inside your retail outlet and breaks your space into zones.